TMA and Titan CBG enter their second year of digital collaboration

Business

24 September 2022: After completing a successful year with Titan Corporate Business Group, The Marcom Avenue, a 360-degree marketing and communication agency, entered into the second year of digital collaboration.

The Marcom Avenue is a data-driven integrated marketing and communications agency with 5 years of industry expertise that helps a variety of brands create engaging experiences.

The specialization is in creating real value: leads, revenue, loyalty, or capitalization— the performance metric.

Titan Corporate Business Group is Titan’s fastest-growing B2B business segment, offering an extensive array of products and creative gifting ideas with a wide range of customized solutions for everyone in the business.

The Marcom Avenue and Titan Corporate Business Group formed a strategic collaboration in May 2021, when the marketing firm was awarded the mandate of integral marketing to attain online & offline growth.

The Marcom Avenue received this mandate to develop and grow Titan CBG’s digital presence with the use of SEO, performance marketing, Social Media and the creation of digital assets and in the last one year, the agency has not just achieved the said targets but also has been instrumental in increasing revenue growth exponentially in FY 21-22.

Sanjay Narula, Head of Corporate Sales, Titan Company Ltd, said: “Titan Corporate Business Group is a successful B2B business. The aim was to keep Titan CBG ahead in the business at the start of the second Covid Wave, which presented the requirement of growth strategy and a growth partner. The Marcom Avenue shares our enthusiasm and motivation for our work. They understood thoroughly and intensively about Titan Corporate Business Group, our vision, values, business goals and how we can utilise digital to develop even further.”

Talking about the achievement, Divanshi Gupta, Founder, The Marcom Avenue, said: “Titan is a brand I’ve known, used, and admired since I was a child. Working for Titan Corporate Business Group, an independent & home-grown brand, is an exciting opportunity. I am happy with the work our team has done to generate results and accomplishments that have laid a solid platform for us to build on in the coming year. TMA is all set and committed to further strengthening Titan CBG’s Digital growth and doubling its digital revenue in FY 22-23.”

Titan Company Limited (“Titan”), a joint venture between the Tata Group and the Tamilnadu Industrial Development Corporation (TIDCO), commenced its operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into Jewellery (Tanishq) and subsequently into Eyewear. Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories including fragrances (SKINN), accessories and Indian dress wear (Taneira). Titan is widely known for transforming the watch and jewellery industry in India and for shaping India’s retail market by pioneering experiential retail.  Titan recorded a standalone income of around INR 27,200 crore for the year ended 31st March 2022.

TMA helps in business transformation with the power of research insights, creating work that cuts through the clutter and connects the target customers.

If you have any objection to this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 24 hours.

98 thoughts on “TMA and Titan CBG enter their second year of digital collaboration

  1. What i don’t understood is in truth how you’re no longer actually a lot more well-favored than you might be right now. You’re very intelligent. You understand thus significantly with regards to this subject, produced me for my part consider it from so many varied angles. Its like men and women don’t seem to be involved except it¦s something to accomplish with Girl gaga! Your individual stuffs excellent. All the time maintain it up!

  2. Excellent read, I just passed this onto a colleague who was doing some research on that. And he just bought me lunch since I found it for him smile Thus let me rephrase that: Thank you for lunch! “It is impossible to underrate human intelligence–beginning with one’s own.” by Henry Adams.

  3. Great V I should definitely pronounce, impressed with your site. I had no trouble navigating through all tabs as well as related info ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your client to communicate. Excellent task..

  4. Hello, I think your site might be having browser compatibility issues. When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  5. I have been browsing on-line more than 3 hours nowadays, but I by no means discovered any interesting article like yours. It¦s beautiful price enough for me. Personally, if all site owners and bloggers made excellent content material as you probably did, the internet will be a lot more useful than ever before.

Leave a Reply

Your email address will not be published.