How The StartupLab Is helping startup Founders in Business Growth


June 11: The growth of the Indian startup ecosystem has been exponential over the years. This year is also going good, as 17 more Indian startups have entered the coveted unicorn club, taking the total number of Indian startup unicorns to 102.

That’s quite a feat! But that has not been the case always.

A few years back, with little to no funding options, no single platform for compliance filing, business advisory, and no legal or tech assistance, the majority of Indian entrepreneurs faced numerous issues in setting up their startups in the past.

Understanding the issue, Shruti Aggarwal, a qualified Company Secretary, started The StartupLab (TSL), an all-in-one destination for everything a startup needs, in 2018.

Be it help in company registration, compliance work, business development or funding assistance, The StartupLab helps Indian entrepreneurs in every legal aspect and propels them to go from zero to one.

The StartupLab is a Community of 1lakh entrepreneurs, which makes it easy for budding Indian entrepreneurs to understand the business world and assists them in taking care of the entire entrepreneur Journey.

Ms. Shruti Aggarwal, the founder of The StartupLab, is professionally known for her corporate sector advising, guidance, and affixing and mentoring of several startups from various parts of India.

She along with her team has served 1000+ startups in 2.5 years and enabled 12 startups to get funded in the last 1.5 years. Legal Advice, Business Development, Strategy and Fund Counselling are some of her forte streams. Shruti is herself an angel investor and mentor at platforms like coffee mug, viridian ventures, various e-cells.

Making The Startup Journey Easy For Entrepreneurs

The StartupLab (TSL) is a one-stop solution for Entrepreneurs requiring Legal, Technical, funding or any other help for their startup. The platform helps startups by providing them with funding assistance, legal & financial advisory, tech development, business development, etc.

Speaking about what led Shruti to start The StartupLab, Shruti says,

“As the majority of the Indian startup founders are either Engineers or MBAs, they don’t know the legal side of the business. Being a CS, who is well-versed with the startup ecosystem, I leverage the experience gained over the years to help entrepreneurs in their startup journey and promote the startup ecosystem.”

Quality Content For Free

To help entrepreneurs excel in their ventures, The StartupLab also provides a lot of quality content for free. The platform, daily, publishes the latest news from the startup ecosystem, including funding news, mergers, acquisitions news, etc., startup stories, blogs on various business industries and their future, updates on entrepreneurial events, etc. Additionally, the platform also provides ‘Free Advisory to Startups.’

Growth and Offerings

With the experience of handling 1000+ clients, The StartupLab offers services like Company registration, Legal Compliances, Funding assistance, and Business Development to startups, thereby assisting entrepreneurs in business legalities and taking their venture to the next level.

“Having market experience on our side, we help startups accelerate and provide them adept advice, marketing assistance, access to capital, and connections to talent and customers,” says Shruti, while highlighting the USP of The StartupLab.

TSL is in partnership with renowned organisations like Razorpay, Klub, HDFC capital, ICICI ventures, Airtel accelerator, AIC Banasthali, Viridian Ventures, Faster capital, Microsoft for startups and Headstart Delhi, to name a few.

The startup enabler has also collaborated with prestigious projects like UDGAM – The Annual E-Summit of IIT Guwahati, Tech and Innovation Fair, Innopreneurs Startup Contest, and IIT Madras for e-summit tech and innovation fair 2021, Eureka IIT Mumbai, Conquest by BITS Pilani and many more.

Its portfolio startups are funded by eminent Venture funds like –, Inflexor ventures, HDFC Capital, Tie, Almeda Ventures etc.

A few of its prominent clients are Heliware, Edgistify, Growfitter,, Vidyakul, Entitled, Fabrik, Galaxy Card, Eunimart, Rare planet, Zenpay, Thatmate, Microdegree, Inzpira, SahiCoin, Hoppup, Hopscotch, etc. The StartupLab is working with a vision to create an easy working environment for Indian entrepreneurs. It has aggressive growth plans and is looking to get around 25+ startups funded in 2022-23. Further, the platform plans to launch its own investors’ platform wherein revenue-making startups will get funding up to Rs 2 Cr.

It also aims to launch its own incubator program wherein the platform will select 10 startups from deeptech, fintech and other sectors. The incubated startups will get mentorship from sector experts, support from partner channels such as Razorpay, AWS credits, legal, funding assistance, and business development support.

Concluding the conversation, Shruti says,

“The Indian startup community is full of entrepreneurs that are dreamers and are working with a vision to create something valuable for society. I understand them and the hardships they face. That’s why I and my team, through The StartupLab, are making the startup journey easy for entrepreneurs that aim to change society for the better. We know running a startup is not easy, so let us unite and grow together.”