
New Delhi (India), June 7: House Of Brands Company (HOBC), a premium D2C aggregator startup founded on the lines of Thrasio, has secured its seed funding from a clutch of investors. The firm saw participation from Ah! Ventures, LetsVenture and IITIITM Angels, along with marquee investors and family offices in this round.
HOBC was founded by Roopam Nayak and Sreelaj John in May 2021. The company calls itself the “Thrasio for premium brands.”
HOBC has revealed that it has added 5 premium brands in the fashion and lifestyle segment to its portfolio in less than six months. So far, it has been operating under the radar and building its portfolio.
Sreelaj John, the co-founder of HOBC, commented, “ The company is founded on a vision to breathe life into everyday products, uncompromising on quality, accessibility, or affordability. We have worked very hard to create amazing designs. We wish to concentrate on bringing high-end brands to the Indian population. Further, this segment of 15-20 million upper-middle-class customers forms only 1% of the Indian population but generates 70% of all eCommerce revenue in India, making this group the ideal market for any D2C brand.” He further added, “HOBC is on track to acquire 8 more brands by the end of the financial year. We are also the only Indian aggregator solely focussing on premium brands.”
The company aims to emulate the highly successful Thrasio model. This concept is relatively new to the Indian start-up scene but has acquired pace, garnered attention, and resulted in significant financing for the firms associated with it in recent months. A few Indian companies like MensaBrands, GOAT Brand Labs, GlobalBees, Evenflow, Powerhouse91, UpScalio and 10Club, most of which launched in 2021, are built on the Thrasio model. HOBC is set to enter the Thrasio club and give a strong competition to these existing eCommerce aggregators.
Throughout this awesome scheme of things you get a B- just for effort and hard work. Exactly where you misplaced everybody ended up being in your particulars. As people say, details make or break the argument.. And it couldn’t be more correct here. Having said that, allow me say to you what did deliver the results. Your authoring is really persuasive and that is most likely why I am making an effort to comment. I do not make it a regular habit of doing that. 2nd, whilst I can certainly notice a leaps in reasoning you come up with, I am not sure of how you seem to unite your points that produce the conclusion. For right now I shall subscribe to your position however trust in the future you connect the dots much better.
Keep working ,terrific job!
There is apparently a bundle to realize about this. I think you made some nice points in features also.
I like the valuable information you provide in your articles. I will bookmark your blog and check again here regularly. I am quite sure I will learn a lot of new stuff right here! Best of luck for the next!
Some genuinely fantastic content on this web site, thanks for contribution. “Give me the splendid silent sun with all his beams full-dazzling.” by Walt Whitman.
Hiya, I’m really glad I’ve found this information. Today bloggers publish just about gossips and web and this is really annoying. A good blog with interesting content, that’s what I need. Thanks for keeping this web-site, I will be visiting it. Do you do newsletters? Can’t find it.
whoah this blog is magnificent i love studying your articles. Stay up the good paintings! You understand, many people are looking round for this info, you can aid them greatly.
It¦s in point of fact a nice and helpful piece of information. I¦m satisfied that you just shared this useful information with us. Please stay us informed like this. Thank you for sharing.
Very interesting topic, regards for putting up.
I’m still learning from you, but I’m trying to achieve my goals. I certainly love reading all that is posted on your website.Keep the information coming. I liked it!