Creative first launches ‘Your IP Your Future’ campaign to protect India’s creative industries


New Delhi (India), February 11: Creative First has launched a campaign ‘Your IP Your Future’ to spread awareness about the importance of copyright as intellectual property in the media and entertainment industry.

The nationwide campaign by Creative First has been launched in association with the Federation of Indian Chambers of Commerce & Industry (FICCI) and the Producers Guild of India and the knowledge partners are International Legal Alliance (ILA) and IPTSE Academy.

The Indian film, television, and online video services industries contribute a gross output of Rs 3,49,000 crores and it employs over 2.6 million people. The media and entertainment sector grew at a higher rate than the economy (7.8%) in 2019. India has consistently improved its ranking on the WIPO Global Innovation Index (46th in 2021 from 52nd in 2019).

Creative industries not only entertain and create employment opportunities but also help promote India’s creative and cultural industries across the world. The creative sector has the potential to build innovative and new experiences and reflect India’s soft power. Therefore, creating intellectual property awareness among the youth of the country becomes imperative.

The campaign ‘Your IP Your Future’ targets independent creatives, content producers, independent studios, and media and entertainment enthusiasts to help them understand the business of media and entertainment and protect their Intellectual Property Rights (IP rights).

The campaign features resource materials and conversations with industry and legal experts such as Siddharth Roy Kapur, founder and managing director of  Roy Kapur Films, Vivek Krishnani, managing director of Sony Pictures Films India, Anjum Rajabal, veteran screenwriter, Shibasish Sarkar, group CEO of Reliance Entertainment, Jamshed Mistry, founder of the International Legal Alliance – a virtual global network of lawyers.

Tara Deshpande, actor and author, and National Award-winning actress Divya Dutta among others.

Mr. Arun Chawla, Director General, FICCI said, “Across the world, and in India in particular, small, and medium businesses are thriving and driving innovation. But creativity needs to be protected which is where ‘Your IP Your Future’ comes in”. “Intellectual property law is crucial for the media and entertainment industry. It plays an important role in copyright and trademarking the thinking and writing of the creative society. In today’s digital age, the communication of online content has increased due to which piracy and copyright disputes are rising. There is a need to control its misuse and secure the work of writers and artists.”

Mr. NitinTej Ahuja, CEO, Producers Guild of India, said, “The legal sanctity of IP – and more particularly, copyright in the case of content producers is the very foundation on which our business is built. A thorough and updated understanding of the ever-evolving nuances of the various facets of IP is therefore critical to anyone involved or aspiring to be involved, in the entertainment business. Your IP Your Future is a very valuable and comprehensive resource towards that end.”

Mr. Jamshed Mistry, Founder, International Legal Alliance (ILA), said, “Quite often than not a creative person’s only asset is his IPR!! It is in the best interest of all concerned in the industry to educate them on IPR!! Creative First is the perfect platform to create this awareness!!  -Unsuited.”

Mr. Sourabh Sachdeva, Director, IPTSE Academy, said, “India has emerged as the third-largest start-up ecosystem in the world, after the US and China. But without strong IPR protection, creators won’t be able to reap the rewards of their hard work.”

To know more about Your IP Your Future, please visit:

22 thoughts on “Creative first launches ‘Your IP Your Future’ campaign to protect India’s creative industries

  1. I’m not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back down the road. Cheers

  2. I’m writing to let you know what a terrific encounter my friend’s girl undergone using the blog. She even learned many details, including how it is like to possess a wonderful teaching heart to make other individuals with no trouble completely grasp specific hard to do subject areas. You really did more than our expectations. Thanks for churning out those useful, safe, educational not to mention unique tips about this topic to Gloria.

  3. I loved up to you will obtain performed proper here. The cartoon is attractive, your authored material stylish. nonetheless, you command get bought an shakiness over that you want be handing over the following. in poor health indisputably come more until now again since exactly the same nearly very often within case you defend this hike.

  4. Wow, marvelous blog format! How lengthy have you been blogging for? you make running a blog look easy. The entire glance of your site is fantastic, as neatly as the content material!

  5. Hiya! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My site discusses a lot of the same subjects as yours and I think we could greatly benefit from each other. If you are interested feel free to send me an e-mail. I look forward to hearing from you! Awesome blog by the way!

  6. I’ve been absent for a while, but now I remember why I used to love this site. Thanks, I’ll try and check back more frequently. How frequently you update your site?

  7. I’m not sure why but this web site is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later on and see if the problem still exists.

  8. Thank you for helping out, superb info. “In case of dissension, never dare to judge till you’ve heard the other side.” by Euripides.

  9. I do enjoy the manner in which you have framed this difficulty and it really does provide us a lot of fodder for consideration. Nonetheless, from what precisely I have seen, I simply just trust when the feedback stack on that folks keep on point and don’t get started upon a soap box of the news du jour. Still, thank you for this outstanding piece and though I can not really go along with the idea in totality, I respect the viewpoint.

  10. Throughout the great scheme of things you’ll secure an A+ just for effort. Where exactly you actually lost me personally was first in the specifics. You know, people say, the devil is in the details… And that could not be more correct here. Having said that, allow me tell you exactly what did give good results. Your authoring can be rather engaging and that is possibly why I am taking the effort in order to comment. I do not really make it a regular habit of doing that. Secondly, while I can easily see the jumps in reasoning you come up with, I am not necessarily sure of just how you appear to connect your ideas that help to make the actual final result. For right now I will, no doubt yield to your point but trust in the near future you connect your dots better.

Leave a Reply

Your email address will not be published.