New Delhi (India), February 2: The sports nutrition industry was worth 10 billion dollars in 2020, and after a jump of more than 60% market size in 2021, the industry is now worth 16.7 billion dollars. People are becoming more conscious of their health, attracting them to nutritional products with several health benefits. Especially after the 2020’s pandemic fiasco, people are leaning towards organic & dietary products.
India is one of the largest consumers of sports & lifestyle supplements, with more than 35% of the population consuming supplementations of one kind or another. The demand for nutritional products is at an all-time high, and only a handful of good brands deliver quality products & good services. The lack of good brands is why people are being entrapped into buying harmful products, which gives wind to the fire of myths. Let me remind you that the supplementation industry is shrouded by myths regardless of the quality of the products. A few bad apples will put a heavy dent in the reputation of this industry.
In 2018, a new brand named Mettle came into existence, started by Mr. Raghav Singhal. Mettle’s initial objective as a brand was to deliver quality nutritional products without compromising on the taste. They achieved their goal almost in their “first draft” of the products; with the help of the industry’s top food technologists and an innovative R&D team, they developed a complete supplement range produced using world-class raw material and was delicious as well. As the business grew, they created more innovative products like their peanut butter range; Mettle is the only Indian brand that produces ten peanut butter flavours.
Their recent campaign #changebhizarurihai introduced a scientifically developed range of sports supplements and vitamins & minerals supplements. In this campaign, Mettle released products like 100% vegetarian Omega-3 capsules made with Algal sources, which means vegetarian Docosahexaenoic acid which is crucial for the growth and functional development of the brain. DHA is also vital for the conservation of normal brain function in adults. The addition of plentiful DHA in the diet advances learning faculty, whereas deficiencies of DHA are associated with shortfalls in learning. There are several such products. Mettle also believes in quality customer experience; they never shy away from bringing out numerous flavours in their supplements and FMCG product line. After the #changebhizarurihai campaign launch in early December, Mettle’s sales have already almost doubled compared to their sales in October’s and November’s sales combined. It is, so eye warming to see an Indian brand occupying a market where generally foreign brands tend to outshine us.
Learn more about Mettle at
22 thoughts on “A New Health & Wellness Brand Is Making Some Noise in the Indian Market”
It’s very easy to find out any matter on net as compared to books, as I found this article at this web site.
Hi there, yup this article is genuinely fastidious and I have learned lot
of things from it about blogging. thanks.
I like this weblog very much, Its a rattling nice spot to read and incur info .
This is a topic close to my heart cheers, where are your contact details though?
Hi there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Thanks!
Some genuinely good content on this website, thank you for contribution. “The spirit is the true self.” by Marcus Tullius Cicero.
Way cool, some valid points! I appreciate you making this article available, the rest of the site is also high quality. Have a fun.
Hi! I’m at work browsing your blog from my new apple iphone! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the excellent work!
I really appreciate this post. I¦ve been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again
Hey, I think your site might be having browser compatibility issues. When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog!
As I web site possessor I believe the content matter here is rattling wonderful , appreciate it for your efforts. You should keep it up forever! Good Luck.
Can I simply say what a relief to find someone who actually knows what theyre talking about on the internet. You positively know how to deliver a difficulty to gentle and make it important. More individuals must read this and perceive this facet of the story. I cant believe youre no more fashionable because you definitely have the gift.
I consider something really special in this site.
You made some decent points there. I looked on the internet for the problem and found most individuals will go together with together with your website.
Thanks for another wonderful post. Where else could anyone get that type of info in such a perfect way of writing? I have a presentation next week, and I am on the look for such information.
Appreciating the dedication you put into your website and detailed information you offer. It’s great to come across a blog every once in a while that isn’t the same outdated rehashed information. Great read! I’ve saved your site and I’m adding your RSS feeds to my Google account.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!
You are a very smart individual!
Your place is valueble for me. Thanks!…
What i do not understood is in fact how you are not really a lot more neatly-favored than you may be right now. You are so intelligent. You recognize therefore significantly with regards to this subject, produced me in my view imagine it from numerous numerous angles. Its like women and men don’t seem to be interested except it is one thing to accomplish with Woman gaga! Your individual stuffs excellent. At all times deal with it up!
Good day! Do you use Twitter? I’d like to follow you if that would be okay. I’m absolutely enjoying your blog and look forward to new updates.
I am now not sure where you’re getting your information, but good topic. I must spend some time studying more or figuring out more. Thanks for great information I was on the lookout for this info for my mission.